What are the different strategies for small supermarkets and large supermarkets in choosing the type and layout of supermarket gondolas?
Publish Time: 2024-08-15
In the retail industry, small supermarkets and large supermarkets have adopted different strategies in choosing the type and layout of supermarket gondolas due to differences in scale, product variety and customer flow.
Small supermarkets usually have limited space, so they pay more attention to the efficient use of supermarket gondolas. In the selection of supermarket gondola types, they tend to use more compact and multifunctional supermarket gondolas. For example, a small single-sided supermarket gondola will be selected and placed against the wall to save space while effectively displaying goods. Double-sided supermarket gondolas are often used in narrow aisles to increase the display surface of goods. In terms of layout, small supermarkets often adopt a simpler and more direct linear layout, allowing customers to quickly browse and find the required goods, reducing the possibility of getting lost and confused.
Large supermarkets have a wider space and richer product variety, and their supermarket gondola selection and layout are more diverse. Large supermarkets will use tall multi-layer supermarket gondolas to increase the storage and display volume of goods. At the same time, it will also be equipped with some supermarket gondolas with special functions, such as refrigerated supermarket gondolas, promotional supermarket gondolas and end racks. In terms of layout, large supermarkets usually adopt a zoning layout strategy, dividing the goods into different areas according to categories, such as food area, daily necessities area, fresh food area, etc., and each area will arrange specific supermarket gondolas according to the characteristics of the goods and sales strategies.
In addition, large supermarkets will also set up spacious main and secondary channels to facilitate customers to shop with carts, and guide customers to flow between different areas to increase their stay time and purchase opportunities. In order to attract customers' attention, large supermarkets will set up large promotional piles and special display racks in prominent locations.
The strategy of small supermarkets focuses on providing basic product selection in a limited space to meet customers' daily needs; large supermarkets focus more on creating a comfortable shopping environment, providing rich product selection and diversified shopping experience. Whether it is a small or large supermarket, choosing the right supermarket gondola type and layout strategy is to improve sales efficiency, meet customer needs, and stand out in the fierce market competition.
